The Privacy Policy for fielddrive BVBA covers fielddrive’s handling of two categories of information:
Personal data we handle through our facial recognition platform (“Service Data”).
Under data protection laws, fielddrive is considered a “processor” of this data.
Personal data we handle for our own business (“Business Data”).
This includes certain data collected on our websites, such as newsletter signup forms and our chat tool, as well as data collected through other marketing-related efforts. Under data protection laws, fielddrive is a “controller” of this data.
This Privacy Policy has details specific to Service Data. For the Privacy Policy for Business Data, we refer to the overall Privacy Policy of fielddrive.
a. Overview
Our facial recognition platform (the “Service”) allows event hosts (“End Users”) to offer a fast event check-in option based on our facial recognition technology. Customers use our Service with help from our resellers or distributors, and companies that offer traditional online and on-site registration tools related to event check-in such as badge printing (“Channel Partners”).
We require Channel Partners to use the following approach when deploying the Service for event check-in:
It’s optional and requires the attendee’s explicit consent
To use our Service, the attendee provides a photo of themselves prior to the event
The Channel Partner submits the image to the fielddrive Service through an encrypted connection (we leverage Secure Socket Layer technology to protect the privacy and integrity of this transmission process).
The Channel Partner does not provide fielddrive with the individual’s name, contact information, username, etc. as part of this process.
fielddrive scans the photo to create a “Facial Geometry,” which is a unique collection of measurements of the face in the photo. A good Facial Geometry can be used to recognize the same face in a different photo or video.
If the photo is not high quality, the Service offers feedback and gives an opportunity for the attendee to submit a better photo.
Once the Facial Geometry for the event has been created, fielddrive discards the original photo.
At the event, the attendee can then use the special check-in option. With this option, our Service will create Facial Geometries of an image or video of the attendee at the event and compare them with the Facial Geometries of all attendees who chose to use the Service for that event. When a match is found, check-in is completed.
fielddrive deletes all Facial Geometries by one week after the event.
Facial Geometries created for one event are not used for other events.
b. Types of Service Data
Our Service handles the following types of data:
The original photos that participating attendees submit
The original Facial Geometries created from those photos
A unique number we assign to each attendee submitting a photo to keep track of the Facial Geometries prior to deleting the photo
An attendee number/code provided by the Channel Partner to create an association with the corresponding Facial Geometry and allow the systems to communicate effectively
Still images or video at the event, and Facial Geometries of relevant attendees created from those images and video
If required under our contract with the Channel Partner or End User, other data about the relevant individuals
If Channel Partners use our sign-up widget, we may also keep a record of the individual’s consent, and we may use cookies and other automated data collection tools described in the Privacy Policy of Business Data
c. Uses and Disclosures of Service Data
Subject to our contractual obligations to Channel Partners and End Users, fielddrive uses and discloses the Service Data as follows:
To provide the Service (which involves providing information about an attendee’s use of the Service to the Channel Partner or End User)
To improve the Service (such as by noting which methods of generating a Facial Geometry work fastest)
To enforce the legal terms that govern the Service
To comply with the law and protect rights, safety, and property
In connection with a business sale, merger, consolidation, change in control, transfer of substantial assets or reorganization or for other purposes authorized by the Customer or, if applicable, their representative (usually a Channel Partner or Registration Provider).
For those purposes, we may share Service Data with our affiliates and other entities that help us with any of the above.
d. Personal Data Rights and Choices
To exercise any rights you have under privacy or data protection law regarding your Service Data (such as rights to delete your Facial Geometry), please contact the company with whom you signed up to use our Service. Some of these companies may offer self-service tools for your rights at the online location where you signed up.
If you are unsure who to contact, you can tell us the name, date and location of the event, as well as the name of the website where you signed up. Although our contracts may limit our ability to respond to you directly, we will try to refer the request to the relevant organization and cooperate with their handling of the request, subject to any special contractual arrangement we have
e. Notification of Changes
fielddrive may change this Privacy Policy to reflect changes in the law, our data handling practices or the features of our business.
f. How to Contact Us
If you have questions regarding our practices or this Privacy Policy, or to send us requests or complaints relating to personal data, please contact us at info@fielddrive.com or as follows: