Join us as we take a look at the state of the industry, the latest trends, and what the future of events looks like. Every week, our very own Sophie Ahmed will be joined by leading experts in a new serues of 15 Minutes With…


Episode 01: How data and analytics are going to shape the future of the events industry

In the premiere episode of Fifteen Minutes With… Sophie Ahmed, GM- Hubilo On-site, is joined by Joe Colangelo, Founder & CEO, Bear Analytics, to discuss the future of the events industry and how data and analytics are helping us shaped it.


Episode 02: The Future of Freelancing in the Events Industry

In this week’s episode, Sophie is joined by  Tracy Judge, CEO & Founder - Soundings Connect, an events-oriented freelance platform, to discuss the growing relevance of the gig culture in the event’s industry.


Episode 03: Mastering the craft of content creation to host more value-rich and high-engagement events

This week, Sophie is joined by Emma Hilditch, a strategic content designer and engagement specialist with decades of experience, to discuss the current content trends in the industry, what would the next generation of events look like, and the growing relevance of AI in content generation.


episode 04: The Next-gen Event Goers: Who are they and how to appeal to them?

Sherry Huss, Head of Community at Freeman Company, joins Sophie on this week’s episode to discuss what the next-gen of attendees would look like and how event organisers can host events that are equally appealing to different audiences.


EPISODE 05: THE POWER OF ROA (RETURN ON ATTENDEE) AND CUSTOMISED EVENT DESIGN

In this episode of 15 Minutes With… Sophie Ahmed, GM - Hubilo, On-site, is joined by Vanessa Lovatt, Managing Consultant, Forte Futures, to talk about how event professionals can craft customised events to elevate their ROA numbers.


EPISODE 06: HOW EVENT TECH TRENDS ARE OPTIMIZING AND TRANSFORMING EVENT EXPERIENCES

In this week's episode of "Fifteen Minutes With…," Sophie Ahmed, GM at Hubilo, is joined by Ade Allenby, Founder of  Allenby Advisory, to discuss the various aspects of event design, technology, and trends that will dominate the industry’s future and help us enhance event experiences.


EPISODE 07: DELIVERING SUSTAINABLE AND DELIGHTFUL ATTENDEE EXPERIENCES WITH CUSTOMISED EVENT DESIGN

This week on Fifteen Minutes With…, Sophie Ahmed, GM - Hubilo On-site, sits down with Lisa Schulteis, Founder of ElectraLime Marketing, to explore the intersection of sustainability, a personalised event design, highlighting how these elements come together to help you create memorable attendee experiences.


EPISODE 08: The Pulse of the Exhibition Industry: A Conversation with Nick Dugdale-Moore from UFI

In the latest episode of "Fifteen Minutes With...", Sophie Ahmed, GM - Hubilo On-Site, dives deep into the trends that are driving the exhibition industry with Nick Dugdale Moore, Regional Director for Europe at UFI - a global association of the world's leading trade show organisers.


episode 09: Why Exhibitors Should be Looking at Return on Objectives (ROO) Instead of Just ROI

Chloe Richardson, VP Senior Corporate Relations at Explori and a director at ELX, joins Sophie Ahmed, GM at Hubilo, for this instalment of Fifteen Minutes With… to discuss why exhibitors should focus on Return on Objectives instead of just ROI as a sole measurement of event success.